Google announced back in August that sites secured with HTTPS will get a boost in search rankings - a secured site would gain a small benefit as opposed to a similar site without HTTPS security. We took a look at how exactly did this new ranking factor work, but like any other Google search ranking factor, it isn't very transparent. Instead, we came across some potential problems during implementation. So we ask again: is implementing HTTPS really a good idea, and is the ranking boost really worth the time and effort?
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