Google is in the process of rolling out the next iteration of its Penguin filter, which is being dubbed by SEOs as Penguin 3.0, since it a major update and over an year in the coming. The original filter was introduced in 2012 and it was designed to target sites deemed to be spammy, especially those violating Google's guidelines regarding link-building. Google has improved this filter and the Penguin 3.0 is said to be much more efficient. Let's take a look at just how it is effecting websites worldwide.
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