Social media is all about connections. But while Facebook might be referred to as an on-stage microphone, Twitter is more like a two-way radio, where businesses rely on interactions to grow (which is kind of ironic, considering it is Facebook that requires mutual consent for a connection). If you're active on Twitter, you may know that when you follow someone, they might not always follow you back. Well, you can use tools like FriendOrFollow to find out who isn't following you back, and who is inactive etc.
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